On April 18, we celebrate an event that is dear to us: Saint-Parfait.
The opportunity for us to come back to this adjective that made our renown.
You could tell you that our creators, the Champagen glassware, not little proud of their work, chose this word because our jars and terrines were simply perfect (after all, our glasses resist almost everything for more than 80 years, and that is already a feat in itself!). But the real story is a little longer, and if you have two minutes, we would like to share it with you;)
Originally there were several brands: Le Parfait, The best, practice, etc. Okay, it always looks a little arrogant ... but if you take a look at the old advertisements, you will notice The detail that makes the difference : We are never alone.
Because the secret of our success is you. Since the 1930s, we have experienced a great love story together: we are going through trends, technologies and big changes, together.
Whether on the first advertising posters, or during our first TV appearance, which animates us is to exchange with you and accompany you every day (we even created #leparfait Partage to not miss anything from your ideas!).
Our core business is that: Keep what the world has best. And for us it is this relationship of you to us, from you to nature, from nature to us, that matters to us.
So we adapt. Over the decades we innovate. Depending on your desires, we think about the uses that suit you best with for example the familia wiss. And above all, we celebrate the commitments you make by making preserves, namely Eat in season, fight against waste, and pay attention to the planet and your loved ones.
So in April, we celebrate Saint-Parfa! But we celebrate it together!
We have prepared you contest, But also lots of small anecdotes and other delicious recipes to find on our social networks.
Because without you, you would quickly feel a little empty, a little incomplete, a little imperfect.
The team Le Parfait