Once upon a time Le Parfait

FROM YESTERDAY

Le Parfait was born in the early 1930s in Reims at the Verreries mécaniques champenoises, VMC. With consistently reliable manufacturing and products that have been able to renew themselves and adapt to new consumer desires and needs, Le Parfait has spanned the entire 20th century. The brand will ensure that it is present everywhere in French grocery stores and drugstores, which will help make it a must-have!

AND MORE THAN EVER TODAY

Le Parfait, despite its great age, is more in tune with the times than ever!
If Le Parfait jars are so successful, it is because they meet all the desires of the moment:

  • Eating healthy and natural
  • Respecting the seasons to enjoy products at the best time and at the best price
  • Limiting waste
  • Saving money
  • The pleasure of doing it yourself
  • Promoting a certain French art of living
  • Le Parfait jars also lend themselves to all kinds of uses.

    They are part of French culture, so much so that they are often transformed into vases, lamps, candy jars or even terrariums. They allow everyone to express their creativity!

  • Jars are setting out to conquer the world.

    They are now found in England, Spain, Portugal, Japan and even the USA!

AN ICONIC JAR

Today, there is no doubt that the Le Parfait jar, with its orange disc, has become a symbol recognizable by all generations.
And to be sure of owning an original, there is no need to be an expert, a few simple checks are enough:

Did you know?

NICOLAS APPERT

Inventor of canned food

Nicolas Appert, a French inventor, discovered the principle of food preservation at the end of the 18th century. At that time, all processes, from salting to alcohol, smoking, vinegar or sugar, were expensive and only allowed partial preservation, which could even alter the quality of the products. Nicolas Appert discovered that by heating food in a hermetically sealed container, the products could be preserved much longer. He then gave his name to this packaging method: the appertisation.

THE GLASS

The healthiest packaging

Glass was discovered in Mesopotamia more than 5,000 years ago. It was already used in 1500 BC to preserve food. Made of glass, a renewable material, infinitely recyclable without loss of quality, durable, waterproof, preserving flavor and neutral in taste. All these properties, combined with its aesthetics and its values ​​of authenticity, make it the preferred packaging of the French.

LE PARFAIT

In the hearts of the French

The little brand with the orange disc born in 1930 in Reims still beats in the hearts of the French!

Le Parfait® was elected by consumers as the Favorite Brand of the French ® in 2024 for 2 years. A real recognition for this brand that has spanned generations.

OpinionWay study – 1097 respondents – May 2024 – airtight jars category